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Plastiki: Focus. Friends and a Sense of Adventure
http://www.abc.net.au/tv/cinerama2/cineramaEmbed.swf?version=2.0
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>ABC Twitterer Gets Tweeted
>Take one little piece of social media, an ABC journalist (with an opinion), a national, government news corporation (and no it’s not North Korea), 24 hours out from an election, what do you get? News.Where are the clearly delineated lines of independent, unbiased reporting and professional opinion? Is there room for diversity of opinion in news…
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Popular
What does it mean to be popular online. Lots of friends? Lots of followers? What’s the difference? Brian Solis considers the reality… Please Repeat: Influence is not Popularity
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Followers or Friends?
An interesting read for many reasons, but always back to the original: desired purpose of engagement? Networked or negated? Please Repeat: Influence is not Popularity
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Marketing and Comms fundamentals haven’t changed, platform tactics have.
Be open, honest and consistent. Plan for the worst, so you’ll be at your best. Have an answer for the question you hope no one will ask… It will no doubt be one of the first asked. If you don’t know, find someone who does. Don’t bluff, you’re online. You’ve got time. HOW TO: Avoid…