I met with my supervisor last Friday (yes, I am writing my dissertation / thesis) and she recommended that I blog about my on-going research.

I suspect there are a plethora of reasons for this, one of which is to develop my critical reading and writing skills (which is a lot harder than it sounds when you return to tertiary studies mid-career).

Anyway, given that my dissertation topic is social media usage in rugby, I guess it’s appropriate that I start sharing the key insights from my daily readings with those of you who will invariably stumble here into This Business Called Sport.

So please forgive my indulgence in advance, but I do hope you may find a grain or two of insight from my soon to be wall of words.

Yours in the blogosphere,

Tiff Junee

By Tiffanny Junee

Tiffanny has a background in strategic integrated marketing and media communications. Her most recent projects include: Digital Media Academy - a 24/7 personal digital mentor @home @work @school @play Our School Online - a social justice start up embedding equity into the new NSW curriculum. Tiffanny lectures in Social Marketing, Crisis Communications, Social Issues Marketing and Leadership Communications @SydneyUni. A former editor and rugby union journalist, Tiffanny is always writing. Her current multi-platform projects include Australian-based generational thriller 'The Point' (think Thorn birds meets Mission Impossible).