Monthly Archives: October 2010

A reminder why I have this blog…

It has been a long-time since I played phone-tag with an athlete for an interview, and yet I remain tied to this business called sport. By birth (and not through any exceptional athletic prowess of my own) I am intimately woven into the fabric of professional sport.  Not only the public performance part, but the otherside – the ‘support’ network.

Read more

Will digital media kill print?

Did video kill the radio star? No, it’s just the default reaction to the arrival of a new form of communications. The real question is: What do you mean by digital media? Do you want to join in a social networking community? Or start micro-blogging on twitter.com? If so, what do you want to use it for? Once you know where

Read more

Vice Chancellor & Journos Rob Students of Deserved Victory

To Tweet or Not to Tweet, was never the question. At last night’s debate in the opulence that is the University of Sydney’s Great Hall, the debate between the Students and Alumni centred on one question: Would Shakespeare have tweeted? University of Sydney Vice-Chancellor Doctor Michael Spence, ABC Journo Adam Spencer and Good Living Editor Julie someone or other –

Read more

Augmented Reality Fashion for a Cause

This is a great campaign by Leo Burnett in Moscow. It highlights the paradigm shift of marketers from monologue to dialogic interaction and articulates an intrinsic understanding about the way mass audiences access, process and act upon new information.  It’s all about the senses: How does it look and make me feel? How does it sound to me? Mass marketing campaigns,

Read more

PR & Web 2.0

Running through the electronic archive of my public corporate life at various stages it’s easy to overlook the successes and key lessons learnt. I recently found this while googling and giggled out loud. Yes, I google’d myself and no it’s not narcissistic (maybe a little), but it’s also Step #1 in proactive reputation management.   Not surprisingly, I recommend it to everyone

Read more