Monthly Archives: October 2010
Last month I did a presentation on the production of knowledge as a social process. I thought I’d post it here, in the event you found it useful (and I ever needed to access it in a hurry), but I simply don’t have the technological capability available at present to proceed as per my original intent.
Access to ICT is assumed by priviliedged westerners such as myself. At home, at the office, at university. Access to information is ubiquitous. Even in Australia, where broadband capability is slow and charged by the ruling telecommunications network providers per downloadable byte. It is still relatively cheap enough for the majority to afford.
But what happens when you step outside of the ICT, global networked society? Even in Australia. How do you access information when it’s not readily available to you anymore at the click of a button or the press of ‘enter’ on your iPhone 4?
You jump in your Delorian and head back to 1994.
In producing a visualisation of the article: Cutting the trees of knowledge: Social Software, Information Architecture and their epistemic consequences by Michael Schlitz, Frederick Truyen and Hans Coppens (2007), that is exactly what I did. I took a trip back to my undergraduate days at the University of Sydney and walked through the process of information gathering in the pre-internet days.
Most of my audience had only just been born when I was at university, so the idea of Sydney University having a card catalogue for its extensive collections was beyond mind-boggling for the majority.
Thinking back, it really is quite amazing how quickly we as a global human race adopt technology into our communities and yet, as communities persist with towers like babel where convenient, to maintain divides based on the tried and tested: language, colour and creed.
Required know-how now acquired… enjoy.
Week Nine – T Junee Presentation-2 http://d1.scribdassets.com/ScribdViewer.swf?document_id=39942669&access_key=key-3c8xgankj3vgj4vc0el&page=1&viewMode=list
Did video kill the radio star?
The real question is: What do you mean by digital media? Do you want to join in a social networking community? Or start micro-blogging on twitter.com? If so, what do you want to use it for?
I love this. Ever since my original viewing, it haunts me. That’s the humble power of storytelling done well: art.
Newly released music video (do we seriously still use that jargon?) by Linkin Park is a visualisation of the convergence of music, art and technology with social commentary. What’s not to love?
To Tweet or Not to Tweet, was never the question.
This is a great campaign by Leo Burnett in Moscow.
To do so would mean a failure to recognise and understand that brand, product and service conversations are held in a diverse number of public and privates spaces, between various groups and sub-groups within your target market.
Afterall, marketing to the masses is not just about engaging with relevant messages at key reception intervals, it’s about the ongoing conversation as much as it is about first impressions.
I hate cricket, but when I see a great catch, or someone caught behind I love the art of it.
As a valued cultural product, sport irrespective of the type or title, when performed by experts is nothing short of art in motion.
Sport creates a universe all of its own. A world with it’s own language, model citizens, groups and behaviours. Not all of them good or beneficial by traditional standards, but logical and intrinsic to the way that particular sport and it’s players and supporters have evolved.
If I was Matilda the Martian just landed in Oz around awards time, I’d think all footballers wore penguin suits at functions; What footy wives and girlfriend’s wore played a significant factor in the performance of cricket and AFL players and that AFL and Rugby league were by far the biggest sports in the world.
I wouldn’t know that rugby league struggles with weekly crowd attendances, that the Australian Rugby Union is currently renegotiating it’s media sponsorships, that football refers to the ’round-balled code’, its supporters cruising along to a tribal beat all of their own!
What would be obvious however, is how pervasive and deeply ingrained football is in the Australian psyche…I love all sport (hmmm… I do struggle with cricket), and I am fascinated by the way the business of sport operates within its own unique paradigm. Increasingly so, nowadays, given the communications challenge posed by the mobility of new media…Watch this space, I can feel a dissertation coming on 🙂
Running through the electronic archive of my public corporate life at various stages it’s easy to overlook the successes and key lessons learnt.
I recently found this while googling and giggled out loud. Yes, I google’d myself and no it’s not narcissistic (maybe a little), but it’s also Step #1 in proactive reputation management.
Not surprisingly, I recommend it to everyone who is working, posting, socialising, engaging or remotely interested in finding out what’s out there on the world wide web.
As it stands, a snapshot or digital newspaper archive like the NZ hearld article that you can show-off to those around you, is frankly, irrelevant beyond providing a good giggle and a Delorian-style cruise back to the future.
Why is this?
Someone recently tried to tell me there’s no such thing as a bad experience, only a learning opportunity… I told said person I thought this was an interesting perspective and looked forward to reviewing the discussion after they’d started their internship – their first ever job.
Now the blank, incredulous stare was a given, as was the accompanying, ‘If I don’t like it, I’ll just leave. It’ll be their loss’…
And I daresay, it would have been too… the loss of time wasted navigating the HR necessities of dealing with the uninitiated, highly competent and astute ‘trophy generation’ egos hovering on the bottom rung of the ladder.
Don’t get me wrong, I love generation next. I think they are fabulous assets to a crazed world of societal plaster-cast mouldings of the various castes of prior generations. And they are real contributors to business, if you’re open-minded enough to listen and learn.
After all, mentoring works best both ways #FoodForThought