Category Archives: The Business of Sport

Changing nature of media production and consumption in sport

As I revisit stumblings by high profile Australian athletes around the micro-blogging social media platform Twitter for the purposes of my current research, I look with fresh eyes at the Faggot Tweet: Sponsors Speak scandal of last year. Refreshingly, my position on the relevance of context and content remains unchanged. If anything, I would further jump up and down on my

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Sports journalism at its best

This is why I love corporate media, PR-driven businesses and professional sport. The entertainment value is second to none.  Feeling relaxed, yet re-energized after my morning manipulations with Svetlana the former Ukrainian weightlifter come new age massage therapist, I half choked on my raisin toast when I read SportsDay – The Sydney Morning Herald’s sports pages. According to Manly Rugby

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Hypocrisy or Hype?

Nixon is a name historically shrouded in scandal but here in Oz our leading man – Ricky Nixon – has as much charisma as the Toxic Avenger. Personal taste and attributes aside, I’m sorry, but I’m just not buying the latest PR-ladden ‘personal issues and in need of rehab’ plead. Sorry Ricky, Tiger already rolled with that one and while

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St Kilda & The Privacy Act

The St Kilda Football nude photo scandal was destined to happen. I’m just surprised it took as long as it did, afterall, social media has been around for nearly five years. So far however, I can’t see there is anything illegal in the player’s behaviour, which therefore begs the question: Why the national news coverage? Probably because they’re professional footballers

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A reminder why I have this blog…

It has been a long-time since I played phone-tag with an athlete for an interview, and yet I remain tied to this business called sport. By birth (and not through any exceptional athletic prowess of my own) I am intimately woven into the fabric of professional sport.  Not only the public performance part, but the otherside – the ‘support’ network.

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