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Super Bowl advertising is expensive and represents some of the best known ‘spots’ in global advertising. Traditionally, it is the best cocktail of TV and outdoor that has the power (audience) and prestige (position) to make or break a brand, but cash alone (approx. USD 3.5 million for 15 second spot) does not guarantee position. That comes down to creative (and
Read moreI was originally excited about this piece of creative. Then I watched it. I am still struggling to see how this is ‘new, let alone something to strive for in 2020 – 8 years in the future! Messaging should always have stretch. Storytelling should always be robust and timeless… Come on corporate lions, let’s think outside the agency capabilities #IDareYou
Read moreCheat legal that’s the advertising strapline for SKINS an Australian company that provides elite performance sportswear. By association, it is also the associated message of over 33 leading sports associations and clubs in Australia and New Zealand including: the Australian Rugby Union, Sydney City Roosters and Grand Final winners St George Illawarra. Are they serious? Now to be fair, I
Read moreKIA have nailed it with this one.
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Tiffanny Junee 