Tag: Advertising

• The best ad of Euro 2016

  Tiffanny Junee

  July 1, 2016

  Advertising, The Business of Sport

  Advertising, euro 2016, football

• Air New Zealand Marketing = One of the Best

  Air NZ are fabulous at integrated marketing communications. The Bear Grylls safety brief is the latest example of how a company makes old information we’ve all heard a million times, fun, relevant and engaging. The Bear Essentials of Safety. Check out our latest safety video starring @beargrylls #AirNZBear youtube.com/watch?v=LnM7xu… via @flyairnz — Air New Zealand…

  Tiffanny Junee

  February 26, 2013

  Advertising, Digital Next Comms, PR, Strategic Communications

  Advertising, Air new zealand, inflight safety

• Forget the rest: OREO take out Super Bowl 2013 Ad of the season

  Only minutes after a post Beyonce power failure sent half the stadium into pitch darkness and the Ravens and 49ers back to the dressing sheds, the clever kids at Oreo tweeted this advertising gem. Contextually relevant marketing communications – what’s not to love?

  Tiffanny Junee

  February 4, 2013

  Brand Management, Digital Next Comms, Strategic Communications, Tactics, Thought Leadership, Twitter

  Advertising, Oreo, sport, Super Bowl

• New Media Advertising: Coca Cola 2020

  I was originally excited about this piece of creative. Then I watched it. I am still struggling to see how this is ‘new, let alone something to strive for in 2020 – 8 years in the future! Messaging should always have stretch. Storytelling should always be robust and timeless… Come on corporate lions, let’s think…

  Tiffanny Junee

  July 7, 2012

  Advertising, Brand Management

  Advertising