>Be yourself online

>There is no room for old-style PR message moulding online.

I don’t know what it is exactly, but there’s something about cyberspace that makes it easy to spot a fake.

That’s someone whose still ‘crafting’ their message (or worse still – someone elses!)

Sage advice for everyone – no matter who, what or how high profile you are: Take a deep breath, release the social shackles (maintain your social graces) and enjoy the freedom of being yourself.

Online can be a great place to be…if you follow a few basic guidelines.