>There is no room for old-style PR message moulding online.

I don’t know what it is exactly, but there’s something about cyberspace that makes it easy to spot a fake.

That’s someone whose still ‘crafting’ their message (or worse still – someone elses!)

Sage advice for everyone – no matter who, what or how high profile you are: Take a deep breath, release the social shackles (maintain your social graces) and enjoy the freedom of being yourself.

Online can be a great place to be…if you follow a few basic guidelines.

By Tiffanny Junee

Tiffanny has a background in strategic integrated marketing and media communications. Her most recent projects include: Digital Media Academy - a 24/7 personal digital mentor @home @work @school @play Our School Online - a social justice start up embedding equity into the new NSW curriculum. Tiffanny lectures in Social Marketing, Crisis Communications, Social Issues Marketing and Leadership Communications @SydneyUni. A former editor and rugby union journalist, Tiffanny is always writing. Her current multi-platform projects include Australian-based generational thriller 'The Point' (think Thorn birds meets Mission Impossible).