Our Educators are the Unsung Heroes of C-19

Rightly or wrongly, the responsibility for the daily health and well-being of Australian families rests on the shoulders of our educators. Why? Because our ability as CEO of our households sees us now responsible for feeding, clothing, educating and supporting our children while also managing through the financial complications associated with managing the delicacies of employment in the COVID-19 era.

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Stop Nurturing Your e-Brand on social

If you do this… You’re signing up for this… And that’s okay, if you understand how the digital ecosystem works. Since 1920’s Australians have been encouraged to consume. Initially through the power of print media, then radio and television.  Convenience has driven consumption of products and services for a hundred years, but somewhere in the last decade,  you and I

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It’s time to re-think your approach to Social.

I spent a day with some of the brightest young minds in advertising last week. The similarities All were fabulous, capable, intelligent, hard-working ‘go-getters’. All were running some of the better social media campaigns in Australia. Some were from boutique agencies doing really cool stuff, others had evolved to freelancers, some were in-house marketers, while others were clinging lovingly to the structural

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‘Tis the Season for Christmas Ads

In the US Super Bowl advertising can make and break careers. In the UK, the advertising heavyweights concentrate their efforts (and a large percentage of spend) on Christmas. This year Marks & Spencer (or M&S as it is more commonly referred) released their contribution to the corporate advertising ‘Christmas cheer’… and it’s an absolute winner. Not only is it beautifully shot, its

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