Author Archives: Tiffanny Junee

‘Straya: Time To Vote – How2 Guide 2022 Federal Election

A pain-free guide to WHY WE VOTE & HOW TO DO IT

Elections are won at the Ballot Box. The last 24 hours prior to an election are critical for ALL candidates and their dedicated teams of volunteers.

For the parties and their candidates it is paramount to have the most basic information available.

In this day and age of digital, all automated links to critical elements – like the much loved ‘idiot’s guide’ aka HOW 2 VOTE cards – working and available for download!

As Australians prepare to head to the polls for another Federal election tomorrow, I am filled with a sense of dread.

Not because the three ‘Leader’ debates confirmed for the majority of Australians feigning interest in the issues that there are only two choices: Labor or Liberal but as one astute observer recently commented ‘Australian’s don’t understand how our electoral system works!’

So… for those of you with young adults voting for the first time, consider forwarding them this after having a quick read of it yourself.

I promise it won’t hurt, but it will empower you tomorrow at the polling booth to make a decision that is in the best interests of YOU and YOUR loved ones.

Why we vote

Australia is a representative democracy.

This means WE (Australian’s over the age of 18) elect Members of Parliament TO MAKE LAWS & DECISIONS on OUR behalf.

The idea is FREE, FAIR and FRANCHISED elections are a vital part of Australia’s democracy.

Which is why you’ve probably heard friends and family saying for years ‘Voting is both a right and a responsibility’.

And that is all well and good, but HOW DO YOU KNOW WHO AND WHAT TO VOTE FOR?

Especially when everyone seems to have a very pointed opinion on who YOU should want to represent you, your future and that of your (possibly as yet unborn) children.

The truth is – it’s bloody hard to know because everywhere we look we find campaign slogans being regurgitated as fact.

So… as a 7th generation educator and someone schooled in the art of spin, I wanted to cut through the chaff of Industry and make the process of engaging artfully as easy as possible for new or disgruntled voters.

WHAT ARE WE VOTING FOR?

At the 2022 FEDERAL ELECTION we are voting for Members of Parliament for BOTH The House of Representatives (the house with the Green furnishings) AND HALF of The Senate (the house with the red furnishings)

We do this because in Australia, our FEDERAL parliament comprises BOTH houses and the Constitution (Section 28) states House of Representative MPs are elected for MAX term of THREE (3) years.

The Senate on the other hand is a continuing House where Members – known as Senators – are elected for SIX (6) year terms.

Therefore, in 2022, there is also a half-Senate election and the newly-elected state senators will begin their terms in office on 1 July, 2022.

When a double dissolution election is called that is when BOTH the Senate and House of Representatives are dismissed resulting in a DISSOLUTION OF PARLIAMENT. Double dissolutions have occurred six times since federation – most recently in 1987.

2022 Federal Election – How it works: The Electorates & the Candidates

Candidates

Australia is divided into 151 electorates. Your electorate is determined by where you live.

For The House of Representatives (HOR) aka ‘The People’s House’, your electorate is based on where you physically live and size determined by population. For the Senate it is determined purely by your State or Territory.

Each Federal election, Australian Voters (18+) choose one person per electorate to represent them in the ‘People’s House’ – The House of Representatives (HOR) for a (maximum) three (3) year term.

The party or ‘coalition’ of parties that has the support of the majority of members voted into the HOR, forms the federal government.

In 2022, there are 1203 candidates running for the House of Representatives.

Voters also elect 12 Senators from each Australian State (NSW, WA, QLD, VIC, SA) and two (2) from each Territory (ACT and NT) to the ‘State’s House’ – The Senate (Red).

State senators are elected for six-year terms and Territory senators are elected for three-year terms.

In 2022, there are 421 candidates running for election to The Senate.

So you shouldn’t feel too bad about not knowing who to vote for.

While the political advertising ban is now inplace for parties, there have been A LOT of campaign messages, mixed messages and misinformation out there thanks to the age old art of ‘political framing’.

Making sense of ‘Who’s Who in the candidate and party zoo’

In the smallest electorate – Grayndler – in Sydney, there are eight (8) candidates from seven (7) different parties and one (1) Independent.

This is an interesting one, as it’s the electorate of Anthony Albanese, the current Leader of the Opposition (Labor).

Local newspaper Inner West Review (published by Australian Community Media which is owned by Anthony Catalano and Carlton FC VP Alex Waislitz ) has covered the candidates extensively.

CandidatePartyPolitical frame – aka ‘Slogan’
1SMITHDavid BruceUnited Australia PartySave Australia
2ALBANESEAnthonyLaborA Better Future
3ZHANGBenLiberalStrong Economy, Stronger Future
4HAGGERTYJamesFUSION: Science, Pirate, Secular, Climate EmergencyA merger of the Science Party, Pirate Party,Secular Party, Vote Planet, and Climate Change Justice Party.
5KILHAMSarinaIndependentJoin the movement for getting independents to Canberra  
6HENSELINPaulPauline Hanson’s One Nation
7DELLO-IACOVOMichael ArmandoAnimal Justice PartyAustralia’s only political party dedicated to protecting all animals
8JACOBSRachaelAustralian Greens
source: AEC

In the largest electorate, Durack in Western Australia, there are nine (9) candidates for the HOR from nine different parties. They are:

1SHORECraigAustralian Federation Party
2PRICEMelissaLiberal
3McRAEAdrianThe Great Australian Party
4FELSAnthony JamesWESTERN AUSTRALIA PARTY
5RILEYJeremiahAustralian Labor Party
6JOHANNSENBrentonPauline Hanson’s One Nation
7BLAYNEYIanThe Nationals
8McNEAIRBiancaThe Greens (WA)
9MIDDLETONAndrew CharlesUnited Australia Party

In just these two electorates, each on opposite sides of the country, we see there are 14 different parties represented.

So what are the Parties vying for power in the 2022 election and what do they stand for?

The Parties and People Vying for Your Votes

The Register of Political parties held by the Electoral Commission shows ALL registered (and deregistered) political parties in Australia.

To find out WHO to vote for in your area you can do a quick SEARCH HERE

The ‘Celebrity’ CandidatesPartyMaiden speech to parliamentElectorate
Anthony AlbaneseAustralian Labor Party (ALP)1996Graydyner
Pauline HansonOne Nation1996 and 2016Qld Senate
Scott MorrisonLiberal Party of Australia2008Cook
Clive PalmerUnited Country Party2013Fairfax

The Issues:

Defence – Income tax – Immigration – Social Welfare – External Affairs

How do Preferences work?
Preferential Voting

1st Preferences – If a candidate gets an ABSOLUTE MAJORITY they WIN because they are said to be the 1st preference for MP representing the electorate.

However, if NO Candidate has ENOUGH 1st Preferences for an ABSOLUTE MAJORITY then the following happens:

The Candidate with the LEAST NUMBER OF VOTES is EXCLUDED and THEIR VOTES are TRANSFERRED to the REMAINING candidates.

This is done according to VOTERS’ 2nd preferences.

Which is WHY you HAVE TO NUMBER ALL BOXES on your ballot paper.

This process of excluding candidates and redistributing votes continues until one candidate achieves ABSOLUTE majority.

I’ve chosen my Candidate, How do I vote for them?

•Australian Electoral Commission – Find my electoral division

House of Representatives

This is where the Federal government is formed. 76 party votes are needed to WIN the house.

Brands in Trauma: Oscars 2022

The Academy Awards are an annual industry awards night – an event on the social calendar of some of the highest mediated human products in the world: Hollywood Actors.

The 2022 Awards ceremony proved a timely reminder of the power of the stories we tell ourselves, each other and the organisation’s role in aligning issues to action as they escalate to crisis.

UNDERSTANDING THE ENVIRONMENT

The Academy Awards are traditionally the Academy of Motion Picture Arts and Science‘s ‘Night of Nights’.

An industry celebration, that is preceeded by months of lobbying the people, the performances, the music and the final edits as a whole into the hearts and minds of the judges.

In a process reminiscent of the way politicians pitch themselves to the electorate or international governments justify their response to ‘threats’, The Oscars is the culmination of all of those individual and team efforts being celebrated by the community physically (mediated event).

A place in time where peer recognition is a featured objective across all contributions to the art of storytelling in variant forms and public declaration (Winner/ Nominee).

Where categories matter, success is tangible and economically rewarded via a piece of gold (an Oscar’s statue), resulting in heightened levels of social and economic capital bestowed upon the recipient.

THE EVENT

The 2022 event kicked off with no significant departures from recent history in the sense it celebrated all elements of performance – acting, dancing, singing – by the talented and seasoned industry performers.

There were red carpet fashions and commentary, comedian hosts and musical performances.

As always, there were tributes paid to those passed, as well as, those who continue to contribute despite their personal challenges.

Lady Gaga and Liza Minnelli providing a timely reminder of the way to respect the process and each other. Legends of the Arts old and new, supporting peers through performance missteps with kindness and grace, in five words.

Then there was the Heckler…

2022 Nominee Will Smith, a professional performer (TV and film) dressed for the event by Dolce & Gabbana (promoted on his social media accounts prior to the event) physically and verbally assaulting a comedian during a live performance in which he promoted himself from audience member to speaking part.

The comedian employed for the night by The Academy to present the award for Best Documentary Feature was Chris Rock.

Rock is a professional performer (stage, TV and film) and given he was ‘at work’ on stage, his response to being heckled was as expected by a seasoned professional… however, the heckle came AFTER the physical assault.

The exchange between Smith and Rock is interesting for what it reveals about the impact of self narratives and environmental triggers on social behaviour and socialised modes of engagement.

THE WORKPLACE ASSAULT

Smith laughed along at the GI Jane comment at first, until he saw his wife’s displeasure.

Then he got physical and verbally abusive – repeatedly.

It is worthwhile to note here, The Academy Awards is the equivalent of a work function for BOTH of these men.

One acting professionally, the other one not.

THE INCIDENT

Additionally, it is highly plausible Rock’s script was cleared by the show’s producers prior.

CRISIS MANAGEMENT

It has been reported that Smith was asked to leave the Dolby Theatre, but apparently refused. All of which is yet to be verified publically.

In the business, this is what we call a Crisis Management failure of epic proportions.

In proceeding with the schedule as planned, and not being agile enough on the ground at the event, the organisation (The Academy) empowered Smith.

Accordingly, Smith ‘set the narrative’ to be adopted by the media reporting on it, rather than the story of how The Academy fulfilled their position as a leader of best practice in the Industry.

Security should have restricted unscripted access to the stage.

Having failed to secure the stage, they should have escorted and detained Smith pending the arrival of the authorities.

The questions to ask of the organisation is: Why didn’t they?

The Academy needed to align their actions with their words on social media.

Their inaction at the time of the incident effectively negated any indignation they showed in social media posts.

Instead, they let a physical assault by one member fall through the cracks rather than one to be handled by security and then the relevant authorities.

By giving Chris Rock’s attacker their highest accolade – the title of winner – The Academy also gave him a global platform in which to celebrate and credit his behaviour – past and present – through a constructed narrative and thus dividing their members.

WHY AGILITY IS THE REAL AWARD WINNER

When caught off guard by unscripted moments, producers have to make split second decisions with the information they are given and the intelligence available to them.

Unfortunately for Will Packer, the producer of the 94th Academy awards, this was his first Academy Awards show and he had two legends of the Arts, members of the Academy, a presenter and soon-to-be award winner, in a physical altercation on stage during a live global (and sponsored) broadcast.

In event production and producing terms, this is a perfect storm, for even the most seasoned professional.

However, THIS moment screamed something more than the insult of a comedic pun.

There was a story, that obviously very few were briefed on.

COMMUNICATIONS IS THE KEY

When ‘the shit hits the fan’ (as we say Down Under) response time contracts to now not later.

As a leader, your ability to ’make sense’ and ‘act in knowledge’ relies on your ability to put yourself, your role and your concerns aside, your ability to access ’the facts’ as best known to all and invariably, the quality of both your counsel and communications.

If their social media posts are anything to go by, The Academy was having the right discussions they simply failed to align the words of the organisation to their public facing actions.

THE ABUSER IS GIVEN THE MICROPHONE

Unsurprisingly, Smith rationalised his actions by drawing comparison’s between his actions at the event and those of his character as ‘a fierce defender of his family’.

A narrative swallowed by some of those in the room who cheered but seemingly not, from those present who didn’t need (nor want) anything from him.

AND THE GOLD

As anyone who feels they’ve ‘beaten the system’ Smith basked in the accolades and clung to the gold…

… seemingly tone deaf to the impact of his behaviour on the next generation. His offspring – also a performer – condoning the physical assault and verbal abuse in response to a verbal insult.

Self narratives are important, both internally and externally.

I won’t chastise the Academy award winner for casting himself as the lead antagonist during a mediated performance by a peer, for I am reminded of Ekhardt Tolle’s concept of pain-body.

WHEN PAIN MANIFESTS AS ANGER

Where there is anger there is pain underneath and this is true for EVERYONE – irrespective of the social profile of your job or the size of your bank account.

TRAUMA IS CYCLICAL

Trauma produces trauma – both internally and externally.

Socially we will follow and perpetuate trauma, if we rationalise the narrative and fail to heal from within.

These are the real lessons from the 2022 Academy Awards ceremony for the individual brands.

They also provide a looking glass through which we are able to glimpse the power of the alpha to dominate and lead a mob.

How inaction by the organisation (and peers) in the room at the time enabled the silent mob to remain inactive.

Leaving the target of the assault to weigh the consequences of his reaction at a workplace event while continuing with his presenting duties.

It also provides real insight into how rationalising the narrative has led to larger-scale atrocities being perpetuated throughout history.

Just imagine if we found our voice in the moment, like Denzel.

AND THE OSCAR GOES TO…

Imagine if Will had taken Jada’s lead – visibly displeased but dignified in her seat – we might be talking about the Winner of the Oscar for Best Documentary feature – the award Chris Rock was presenting – Questlove’s Summer of Soul.

NSW and the ‘Let It Rip’ Leadership

When MP Dom Perrottet was appointed NSW Premier on 5 October 2021, his speech was titled:

A new chapter in NSW’s story, one we will write together.

Just over two months later, on 15 December 2021 – mere hours after the Director-General of the World Health Organisation, Dr Tedros Adhanom Ghebreyesus announced ‘…vaccines alone will not get any country out of this crisis’- the newly-minted NSW Premier and insolvency tax lawyer, Dominic Perrottet eliminated the mandate on hotel quarantine, reduced the number of contact tracers and health workers at Covid-19 testing sites, removed the mandate on mask wearing, social distancing and other preventative measures against the health advice of the Australian Medical Association, and the NSW Chief Health Officer.

His priority: strong recommendation for everyone to vaccinate. Obediently, Perottet preferred to reinforce the position of the Liberal National Party’s chief spokesperson, Australian Prime Minister, Scott Morrison, under a spin that fell awkwardly onto ‘letting the people of NSW to take responsibility for their own health practices’.

Two days later, Covid-19 cases in NSW were reproducing at the highest rate that year.

It took less than two weeks for NSW to register 25,000 covid infections per day.

For the first time in our state’s history a politician actually did what he said he would do. He wrote a new chapter in NSW’s story – single-handedly taking us from a ‘model state’ for health crisis management, to the pin up state for what not to do in a health crisis.

Perrottet’s maiden speech as Premier positioned him as ‘the family Premier’ – I suspect because he has a house full of children and he and his lawyer wife have demanding jobs, so they understand what it’s like to be a hardworking two income family on a guaranteed government pension.

Let’s firstly just take a moment for some perspective, as these are emotional times…

On 23 February, 2021 MP Dominic Perrottet wrote a piece titled ‘State of confidence is Key: Economic indicators show the pandemic recovery…’

“…Australia is among a select group of countries to have kept the spread of the COVID-19 virus relatively under control. In Europe, the USA and various other hotspots, daily new cases are still being counted in the thousands, while here we fret about one or two.

“In NSW the prowess of our health system – and most importantly, the amazing NSW Health personnel who have kept raising the bar for testing and contact tracing – has undoubtedly boosted confidence, demonstrating a consistent ability to contain outbreaks as they arise such as on the Northern Beaches at Christmas.

“The approach taken by our Government in tackling both the health and economic challenges has been very much geared towards giving the people of our state as much confidence as possible in the most uncertain period in living memory.

“The impact of a snap five-day lockdown in Victoria was a stark reminder of the constant challenges of COVID and how far and wide decisions made by Governments are felt….

“The challenge for every Government remains the need to balance the health response with the social and economic consequences with every decision we make.

“That’s what is driving our approach, and it’s an important factor in ensuring the people of NSW can face the future with optimism, determination and confidence.”

Under Gladys Berejiklian’s leadership, he had something to hang a medal on.

#BackInTheGoodOleDays

#LetItRip Leadership has spawned #Domicron #PairOfTits and #LetItRip memes

Can’t wait to see what awaits us on 15 February 2022 …

Harry: Independent thinker, abused spouse, or EWG?

I’m not sure about you, but I am suitably ‘bored’ every time I hear of the CRISIS beseeching the British Royal family, aka ‘Harry, Meghan and Oprah’.

Don’t get me wrong, I love Oprah Winfrey. I have watched her since I was young and was always fascinated by her mercurial ability to get even the staunchest recluse to spill their personals on her expertly crafted platform.

But what concerns me is the mouthpiece that CBS and Oprah have created to revolutionise the methodologies of another’s country’s Head of State.

An American journalist interviewing an American about her life married to an English prince, is exactly the type of thing you should expect… in America.

But I very much doubt Meghan would have ever been interviewed by Oprah prior to her entanglement with Prince Henry of Wales and his Royal family.

To me it’s just another high profile family having to endure an in-law hellbent on airing the families dirty laundry from which, there are absolutely NO WINNERS – except for Meghan.

That’s not to minimise Meghan’s mental health and well-being challenges since being thrust into the global spotlight as Prince Harry’s love interest, wife, royal in-law and mother to a monarch’s grandchild.

As Harry confessed in his interview with Oprah, “…I knew if would be tricky, but not this tough”.

But anyone who had googled would have known the difficult road hauled to become a working senior member of the royal family and the very tangible well documented struggle of Catholic divorcees and actresses to adjust to a lifestyle of service in the British Royal family.

Just ask Wallace or Koo – or Harry about his mother, Diana.

And the family has never been comfortable justifying their personal decisions publicly – because let’s be frank – if they did there would be some doozies!

Nor have they responded well to mediated events about members of the royal family outside of their control.

While the ‘adults’ bicker, ultimately, it will be the children who miss out.

In a family headed by novatarians, there is always going to be disparity between what’s deemed ‘appropriate’ and ‘fair’.

In a family headed by Baby boomers, gullies between beliefs re: terminology and ‘best approach’ are destined to be wide and deep – especially when mediated.

However, when high profile individuals chose to pitch ‘their sides’ to media and turn real family connections and dislocations into entertainment for the masses, questions need to be asked.

Who stands to gain here?

I keep hearing how some are cheering Meghan for taking it to ‘The Firm’ in her interviews.

A term she uses to refer to her husband’s grandparents – a well respected world leader and (at the time of writing) her currently hospitalised 99 year old husband.

Aka the great grandparents to her son and unborn child.

For a woman who has found a life of royal privilege so traumatic and the service to queen and country so unbearable, it appears it is her husband who has given up everything – all for his wife of four years and their child/ren.

A husband, whose birth was a mediated event.

Whose parent’s relationship, his family unit – the genesis of his sense of ‘home’ and ‘safe’ are still topics for global debate and mediated consumption decades post divorce.

His parents triumphs and failings widely reported as his parent’s workplace – just like his and his bride’s – intertwined with their private lives.

An existence that requires selflessness over selfish indulgence every time.

A reality where a unique set of skills – refined over time and by lived experience evolve with varying degrees of success to ascertain whether one exists, lives or thrives in this always mediated environment.

An environment where personal struggles are seen by only a handful. Trusted advisors and friends are remunerated and ‘real’ just simply doesn’t exist.

Oprah’s interview starts with it’s subjects: two individuals who grew up in trauma.

Two individuals who as adults and parents have ‘come together’ and come out swinging against anyone who didn’t let them do as they wanted to do.

Acting out like the traumatised children they carry within them – evidence of the scars left by their respective childhoods.

A husband who is vulnerable because of his past struggles with depression and anxiety, has given up EVERYTHING – like a dedicated husband is believed to have to do, in order to ensure his family are happy and secure.

Yet in the annals of great relationships worldwide, never has a husband in an equally loving and supportive relationship been permitted by his partner to sacrifice his family, his career, his country and a wider support network.

The difference between this young man and other young men is that he was born – through no fault of his own – into the pressure cooker of service.

A mediated political, social and legal entity, bounded together in an intricate network by blood, determined by birth-rite and emboldened by centuries of embedded rituals under the banner of religious doctrine.

Birth-rite is what has seen this young man referred to as ‘the spare’ his entire life.

His pre-married life was as ‘normal’ as what the childhood of the global ruling elite can be: palaces, personal security, and privileges galore.

All his life, everything he has done has been under a spotlight – by everyone.

There is very few parts of his life – private or public that we don’t now know about – sadly, that is in a large part, due to the commercialisation of his story as told by his wife.

Which begs the question… is Henry an Independent thinker, entitled white guy, retribution seeker or abused spouse?

The evidence speaks for itself.

U love my memes, but find safety online a drag

I find our little world perplexing. So many wonderful people, yet so few active citizens.

I say this, because for the past decade or so, I have been researching social media and new tech.

With a decades worth of data catalogued across most industries, I can tell you – hand on heart –

Organic community growth on social networking platforms and apps is a myth

Let me explain…

‘Community’ growth evolves from a value exchange.

When community-based connection moved online it extended our network and when new mobile tech entered our everyday, a new business model emerged to reframe the way we participated – as commodity.

Social technology, enabled us to access a global community of people FOR FREE, effectively evolving ourselves into data.

While enabling the promise of a ready and willing ‘market’ ripe for ‘capture’ and ‘free’.

In algorithmic terms it might have looked like:

TIFF’s ALGORITHM (aka Tiff’s Plan)

Internet connection +safari + BLOGGER = ACCESS & PLATFORM for writing, reading, researching and engaging.

FACEBOOK, TWITTER = FREE community, ENGAGED WATCHERS, LISTENERS, CONVERSATIONALISTS

Social sharing buttons in BLOGGER = OPPORTUNITY for LEARNING, EXPLORING, CONNECTING, ENGAGING, PROMOTING at no-low cost.

… and I was not alone…

From Australian citizen to a global netizen.

My largest ‘audience’ ranged from Europe to the America’s, Asia and The Pacific depending on what I wrote about, when and where I posted.

The WHO, WHAT, WHEN and WHERE was critical to message reception. Nothing new here.

It was as per traditional platform-based mediated communications… except for the potential reach #’s that were now possible.

What wasn’t apparent initially, was the WHY…?

This evolution – largely touted as a communications ‘revolution’ by the industry pushing its wares and those of us researching it – is of itself a wonderful study in the power of language – either alpha or numerical to influence behaviours of animals.

If you look at the animal kingdom and you accept that humans are but one of many mammals within it, we are forced to look for evidence of other species within the ecosystem who have become mediated communities.

While there is a plethora of evidence around animal communities – they appear to be location or sex-based (Feel free to correct me if I am wrong… by posting in the comments below) rather than mediated in any manner shape or form either naturally or animal-made.

Do we honestly think humans – a subgroup of primates within the broader group of mammal species existing on earth within the broader animal kingdom – are the only ones to have connected with tools of amplification and connection?

Or is it merely a case that humans are operating in 0’s and 1’s while whales and dolphins’ preference for sonar within the natural world leads them to another (more sophisticated and possible inter-connected) plane of being…? Are they in the true meta verse and we remain blissfully ignorant to the true tech capabilities that exist in a binary waste dump with CD Roms and iPods?

Meaning, humans are the ones who have reengineered themselves and their ecosystem as data points, in much the same way we learnt to capture the experience of time within a photograph which we then learnt to embellish with joy via photoshop to suit the social context of the time at which it was being consumed…?

A new market reality of commodity as consumer now exists.

As Australian citizens we are willing participants in the ‘evolution’ of the human species from flesh and blood into multiple data points from which behavioural (and more recently biological) patterns are computed before being collated and showcased for profit.

The ‘User’ a tool for learning as much as he is for targeting thanks to the self perpetuating abuse of his privacy through the expulsion of his personal information.

A commercial exchange founded in a ‘test’ motivated from one man’s desire to understand what moves and motivates humans to categorise each other based on physical attributes after a failed date.

Think about it.

Zuckerberg created a US college ‘social’ experiment that utilised a rating system.

From the insights gained, he was able to create the most influential commercial market in the world for individuals, organisations, governments and just as efficiently – their opponents.

A community of exchange. Not of money, although the new business model would ultimately make lots of it – this was non monetary. For the first decade it was binary.

This community ensured it’s longevity by positioning the user as the product and giving them a place of perceived community influence to procure at their leisure according to their needs.

Facebook created the digital playground where humans could connect, be seen, exchange, access and repeat at their convenience at will.

Because it was free and it was a global tool of connection that enabled conversations with friends, colleagues and loved ones around the globe with minimal effort, we became not only the Facebook product, but the contributors to a much larger problem. The ringing of the deathneal on private and personal information security.

Instead of customers craving the product, we the product craved the retail showcase that is the Facebook platform.

It was fun to connect, easy to use, widely available anywhere, anytime. It worked, so to use it was effortless.Additionally, everyone else was using it, so you got access to ‘the inner sanctum’ of their world – or at least, you started to think…

The cost of which is still not yet apparent to the majority, although it will be soon enough.

As products, we shed our privacy and our right to our own behavioural data. After all, what we don’t see, we can’t miss, right?

WRONG!

About a year ago, I stepped off my Social Parenting soap box because ‘adults’ are reluctant to engage is a genuine solution to the dangers of children’s online activity.

Social Parenting was a program borne from my Masters research back in 2010, that encouraged parents to reconsider their children’s use of new social and mobile tech, based on the triad of:

1) neurological immaturity,

2) physiological and

3) psychological health wellness implications (aka blue screen addiction, bullying)

as well as social as the Wild Wild Western Internet.

What I discovered was shocking to me.

Sure, parents and carers would openly talk about it as an issue, but when it came to solutions 9 times out of 10 they would only pay lip service.

I don’t think they know (or don’t particularly care) that they are in fact in breech of their legal duty as legal guardians to an Australian child.

I also suspect the government – both state and federal are also hoping we don’t realise they too are in breech of their duty to Australian citizens.

Acceptable digital practice has for too long now, been constructed by the sales-focused social tech industry.

After 25 years of the commercial internet, it’s time the private information of citizens was protected from mining by the industry because Australian state and federal Governments were actively endeavouring to protect it’s citizenry.

Question is… who is going to step up?

Are you? If so, why? or more importantly, WHY NOT?

FB shows it’s claws

Google and Facebook are two Artificial Intelligence behemoths.

To them, we are data points and have been for the better part of two decades.

There is nothing that we think, do, say or act that they don’t have a detailed account of somewhere in the abyss of data that is ‘the cloud’.

So as the Australian Government leads the first real push back on these artificial intelligence (don’t be distracted by the marketing term social networking) companies, we have real insight into the intent of the organisations.

Now while the ACCC approach wasn’t the most refined. It was an unprecedented approach that sort to protect Australian interests online.

The response of the two organisations to the proposed News Media Bargaining Code was telling indeed.

Alphabet (on behalf of an all too arrogant Google Australia) could work with the concerns and come out in support of proactively nurturing locally produced news content.

Facebook, like all great white entities of entitlement, pulled it’s service without prior warning.

In a complete show of disregard let alone respect for the Australian community who have so loyally supported the business since its inception.

So if we’re smart, the question we should be asking:

Is Facebook an essential business need?

While that will take some habit breaking and reshaping across both the facebook and INSTAGRAM platforms, it might be a long overdue worthy consideration.

Facebook dropping the emergency services pages this morning – as part of their decision to cease providing Australians (both individual citizens and publishers) access to news content, following the new media laws coming into effect overnight, is exactly the type of ‘big end of town’ play that media organisations have been doing to advertisers for years.

But they don’t just cut news services.

Bloggers will no longer be able to share their musings via the FB related platforms.

What’s great about it (if you choose to think outside the square), is social media managers and their superiors might actually see how they have been building their brand and adding VALUE to another entities asset ALL THIS TIME. for them to SELL BACK TO THEM!

Question is, will they be ballsy enough to say NO MORE and invest capital in building self managed and controlled assets, trusting in their own capacity and knowledge of market to amplify their messages effectively and efficiently in favour of the convenience of contrived community…?

Wake Up People! This is your time to REALLY shine!

I double dare ALL media and marketing managers to Tell Facebook to f*ck Off. To cut the necessity of them from their advertising budgets and support Australian grown media.

Why?

We’ve all given Facebook enough data these past 17 years.

They’ve got more than enough info on how we think, feel and do than they could ever use.

So back yourselves, get creative and stop relying on the convenience of the Facebook algorithm.

Build your own assets and insulate your business – for the first time in a couple of decades!

To those of you who find this a bitter pill to swallow… comment below so we can engage in informed and respectful debate.

Otherwise, it can be assumed you agree with me.

#ThereisNoSuchThingasSustainedOrganicFacebookGrowth #PayToPlay

#ShortTermPain for LongTermGain

#ThankYouFacebook

Getting (back) on the Digital Leadership horse

I recently asked a friend (and former colleague) for feedback on my newly minted CV. It’s been a while between interviews.

After 20 plus years in corporate, relaunching brands and working with some of the leading individual, team and organisational brands in the world, I’d turned my focus towards balancing my corporate experience with academia as my biological clock ticked louder than it ever had.

Returning to study mid career, I discovered I was really good at this thing called academia.

It sparked synapses I didn’t know I had and finally my laser focus, flamboyant musings and random questioning was mainstream.

Okay maybe not mainstream but my pondering about whether platform intents, advertising-led solutions and citizen rights were aligned – found its logical place to dwell and be nurtured.

When the person who marked my master’s dissertation asked me to teach for him, I discovered a joy of knowledge production I’d been avoiding – despite being a 7th generation educator.

But when I stepped back towards the corporate world (ironically when I was pregnant), I didn’t leap back in…as at the time, nothing really grabbed my attention as being ‘next gen awesome’.

Mothers in the workplace

Instead, I balanced a burgeoning social media and marketing consultancy (which ironically grew out of word of mouth rather than any social media influencer activities) with my sessional lecturing at both undergraduate and postgraduate level.

Matrasence is the process of becoming a mother and when I was four months pregnant I decided to blow the dust off my research and build a resource around social media marketing and social networking platforms to help everyone who hadn’t dedicated the last five years to upskilling in this new communications tech, like I had! 🙂

A decade later, when I recently zoomed with a potential employer for a position promoting safety and privacy around social media platforms on behalf of the government, he declared optimistically, ‘We’re not first to market with this, but we believe we can make the proportional difference’ and I didn’t disagreed with him, although instantly I saw him making the same mistakes I had a decade ago… talking about doing it rather than building it.

First to market doesn’t ensure success

I’d been first to market with How 2 Social and the industry in Australia was so under-developed in it’s thinking about social tech that on more than one occasion business leaders, agency leads, media law academics alike told me straight-faced that social media was a fad, it would never have any real impact in organisational marketing communications and existing law would cover whatever the latest new media trend threw at it. Back then I didn’t code, so I couldn’t build my solution.

The Regulator arrives 25 years later…

Twenty-five years on from the commercialisation of the internet and a healthy 11 years after Facebook launched in Australia, the federal government is only just getting around to attempting to regulate the space.

Why?

Because they do not own the hardware, nor do they have the blanket capability to monitor, assess and act on the multitude of abuses the misuse of technology provides to individual members of the global digital citizenry to wreak havoc on the unsuspecting.

When I raised concerns over the need for attention to systems design and ownership review of our telecommunications and cable networks I cut myself out of the running for that particular gig, but it does raise an important question…

How much do you know about the safety and security of your data service? Do you know where your private information is stored?

What I can tell you is rarely (if ever) are the answers to these questions ‘In Australia’.

In 2020, when I jumped back into solution-building for my own start ups with the mission to introduce equity into law and education for Australians, I created digital spaces from scratch to ensure they were Australian owned, built and born – from content to website, to app and every data point in between. After all, shouldn’t our schools own their own data? And shouldn’t the Judiciary operate as it was intended across all levels – lawfully?

Want to know more, so you can proactively manage your team and organisational next gen social and digital solutions?

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When will we value and protect ‘the lucky country’ ?

On 3 November 2020 some Americans will vote.

They will elect either a white man, or a white man.

The repercussions for the western democratic world remain to be seen, but either way it will be an election of one of the same – no matter what they spew forth as campaign messages.

The result will be reflective of what western democracy has become.

A relatively obvious choice between the educated, privileged, middle class white male – or put simply, one of two obviously entitled.

In Australia, it’s no different, only mildly less offensive.

So what is it about our western democracy that we would fight to preserve…?

What is it about Australia that we love so much…?

Our Constitution…?

Our Government, Corporate structures, Administration or Judicature…?

Our personal rights and freedoms: Right to protest, Freedom of Speech, Right to Privacy…?

I can only help think it a hard sell to the paramedic getting bashed by the drunk whose life they are trying to save.

Or the injured university security guard who sports a broken arm from turning up to work to protect the institution that devalues the inputs of its casual staff to the point where they are compelled to protest on-site during a pandemic; in the hope of exposing the University’s habitual breeches of Federal and State workplace law.

Or the parents burying their teenager who saw a ‘solution’ in a noose rather than the support of peers and available adults, in a bid to silence the hateful words and taunts of abuse from his peers.

Australia was federated on a sense of entitlement that led to the suppression of men, women and children – black and white.

In Australia, basic human rights and freedoms are espoused but rarely truly protected – even if legislated – due to an abject failure of the officials responsible, to police them above institutionalised self-interest.

And that’s not even considering a lack of resources and trained personnel to properly and purposefully police, regulate and enforce laws .

No wonder the majority of Australian’s are too busy to fight for a better version of what was previously considered ‘The Lucky Country’.

So I guess the question isn’t can we do something about it, but rather will we…?

The idea of mobilising a largely self-absorbed middle-aged, middle-class Australia born out of the conservatism of the 80’s, deems the suggestion not socially something that is our best interests to do so…

But it’s not fair of us to leave it to our kids to clean up the mess we’ve been making for decades now.

We have to #BeDoLoveBetter and maybe then, we might reach a baseline that will propel our ‘modern’ society to actually be a sustainable one.

PM provides inspiration to help US, HELP our kids thru 2020

This morning, PM Morrison provided Australian parents an early Christmas present with the announcement of the NSW/NT/NZ travel bubble.

While the PM was doing this, I was engaged in a deep conversation with medical professionals about the mental health crisis affecting our school kids in Sydney and the increased number of suicides of our northern sydney teens in 2020.

Any suicide is one too many, but frankly it shocked me into a frenzy of hypotheses, which sort to understand the impact of previous school and social shutdowns.

While it is unprecedented in our lifetime, the experience of ‘shutdown’ is ripe in Australia’s national memory.

You see, 2020 is not the first time Australian school children have lost the privilege of an education in a school environment.

In World War II, students 1-6 only attended schools in the mornings. Kindergarten students not at all and this was only in those regions who could open due to a teacher shortage.

Heading to the archives to see how government, schools and families approached the closure of schools during World World II, I stumbled across this:

Imagine if our current world leaders – both near and far – took a leaf out of PM Curtain’s book…

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