About

Hello and thanks for stopping by.

Throughout my professional life I’ve worn many labels… sports writer, rugby journo, marketing director, corporate communications manager, strategic business consultant, lecturer, tutor, analyst and researcher to name a few…

I’ve spent the better part of the last two decades in senior management positions in an array of industries: Sport, Finance, Automotive, Media, Film & TV as well as Publishing.

I work on projects of all different shapes and sizes – predominately, around strategic global communications (think multi-platform, digital and social media). My joy: Bringing brands and businesses to life.

I am the Founder and Principal Mentor at How2Social – a social education and  mentoring  platform dedicated to empowering humans in and around social technology.

This includes educating and evolving integrated digital strategy for SMEs; tailoring solutions directly addressing the critical role of the leader, operational and strategic pillars and content curation.

Previous appointments include: Director of Marketing, Community Relations & Philanthropy at The Women’s College within The University of Sydney; Corporate Communications & Media, Hyundai Motor Company Australia, Marketing Director, MyHome.com.au, Unit Coordinator in Media Relations in the MECO Department at the University of Sydney, Lecturer in Public Relations, Advertising, Media and Marketing at APM Business College.

Academia is my indulgence. I have a Masters in Publishing (with Merit) from the University of Sydney and one day in the near future, I will stop prepping and actually do for my PhD on Internet Law as it pertains to the role of responsible parenting.

From 2011 – 2015, I lectured and tutored in Media Relations (undergrads) and Political PR and Strategy selection in Corporate PR (postgrads) in the MECO department at the University of Sydney.

Writing is my passion. My current transmedia projects include: the Australian-based TV series The Point (family action drama),  as well as my epic, Next In Line (mini series), adapted from my debut novel of the same name.

Life really is beautiful when you are surrounded and kept busy by what you love.

This site is a collection of cyber thoughts (posts) across my diverse interests, connected by a golden thread: my love of language and its impact on human behaviour.

Whatever your thoughts and feelings, I hope when you visit, you sparkle: whatever your reason.

xo Tiff Junee xo

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