Monthly Archives: May 2016

Twitter changes explained

Since the return of founder Jack Dorsey as CEO in 2015, Twitter has reclaimed its engineering roots.

Not surprisingly, platform change has been afoot.

Over the past couple of months, Twitter has:

  • added the feature ‘poll your community’ – a nifty little tool enabling you to write a research poll (from the comfort of your twitter app) and send it out into the Twitterverse for feedback – something this user has done on several occasions with variant degrees of success.
  • Introduced .GIF search courtesy of partners at GIPHY and Riffsy
  • integrated Periscope into tweets so that you can enjoy live broadcasts.

In the coming months, more changes are rolling out all thanks to the fact, Twitter have redefined the 140 characters limit.

A little history here might be helpful…

The 140 character limit of tweets exists, because in 2006 when Biz, Jack & Co. were building the platform, SMS messages were limited to 140 characters.

It was a known standard.

Throughout the last decade the 140 standard has been exactly that – an acceptable and much loved limit to engaging on Twitter.

As an avid user of the platform for the past six years, both personally and professionally, I’ve always found Twitter as a great way to #connect, #Engage and #Participate with community members.

Professionally, I’ve been an avid user of Twitter to mentor both my undergrad and postgrad students.

It was a great way to maintain a dialogue with keen students throughout the semester while avoiding the essay-esque emails of panic around assessment and exam time.

It was a great way of teaching media and communications students how to edit and sub-edit without losing impact and intent.

It was a great research tool, news gathering tool – it was a great tool for educating communications student how to, research, engage and communicate with community.

Here’s what will and will not be considered a character in a tweet:

  • @ – twitterhandles will not be counted as characters. This is great news if your twitter handle is loooooong, now people might start tweeting you 🙂
  • Media attachments (URLs, photos, GIFs, polls) will not take up valuable character spacing, so you now have more room to say what you want to say.
  • the .@ convention has gone – THANK GOODNESS! This convention was just plain ugly! Instead, the power of the Retweet returns for both you and your community members. If you start a tweet with a @username then your tweet will be broadcast to all your followers.
  • RT – and if you want to broadcast a tweet more broadly, then you now are able to retweet your own tweets.

Twitter_May24

 

 

 

Sampling Jelly

Each week I test something new.

For the last month or so, I’ve been playing around with Jelly.

Not the ‘crystals and hot water time to freeze’ type, but Biz Stone’s 2016 version of search.

As with all new platforms and apps, I started off with the basics:

Who is Biz Stone?

Who is Tiffanny Junee?

Not that I put myself in Biz’s global communications lead, but I was interested to see if the big boys were searched the same way as the little guys 🙂

To my surprise, they were.

The reply, inboxed to me when ready, was an information map – try Wikipedia.

I found this initially jarring. Then I danced a little jig.

Finally, a content and information search solution for this century.

Something to cut through and make sense of the tyrannasaurous-sized bytes.

I’m really excited to see how Jelly evolves

Given that it is in closed Beta, I’ll start asking the important questions, as soon as I work out what they are…

 

How2 Social Sports

How2 Social’s vision is to empower athletes, coaches and administrators through education about how to create knowledge and value on new social and digital media.

The How2Social Sports program empowers professional athletes, teams and organisations to harness the power of the internet communications technologies to build brand value.

The program is born out of ongoing social media in sports studies that began at the University of Sydney in 2010 in the form of my Master’s thesis, To Tweet or Not To Tweet: Social Media as Strategic Communicatios in Australian Rugby Union.

TToNTT - Social Sports Research.jpg

Professional athletes, coaches (and to a lesser extent administrators)  have a limited time to maximise the earn from their sporting efforts.

The ability to build capital (social and economic) should be a financial imperative, sought by forward-thinking player managers and community leaders.

In Australia, social leadership is light on the ground, with few sporting organisations moving towards the future standard of being social businesses.

So what’s stopping us?

  • A true understanding of how new social media enables business and creates time and capital for the business, the leader and the employee, is lacking.
  • Social Media is fluid and requires a rethink of all ingrained communications practices across EVERY touchpoint of the business.
  • Change is hard and noone likes change.
  • Social Media has its on language, practices and protocols and business simply doesn’t understand it as well as what they do traditional media. So knowing where to start is really hard.
  • Professional sporting organisations and governing bodies are conservative organisations and their rigid structures don’t have the requisite flexibility, skill sets and intention to remould ingrained practice without significant key stakeholder buy-in and as with any change management program – change takes time.
  • In order for forward thinking leaders to learn How2 Social (aka the art of being public), but due to the voracity of the tribe and constant media attention, they need to do so privately (and continuously) – their jobs (rightly or wrongly) depend on it!

The How2 Social Sports Program

Designed for professional athletes, coaches and administrators, the How2Social Sports program is a multi-platform social learning solution that scaffolds (supports) and mentors the individual (athlete, coach,administrator) along their social media journey.

For more information: 

http://www.how2social.com

email: sports@how2social.com 

tel: +61 (0)2 8347 1530      

Let your effort speak louder than your mouth

NFL star DeAngelo Williams has over 9 million views and 150,000 shares of a video he posted on his official Facebook page this week.

The video explains why he returned his daughters participation ribbon at her recent sports carnival.
https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2FDeAngeloWilliams%2Fvideos%2Fvb.1438173719737752%2F1787585011463286%2F%3Ftype%3D3&show_text=1&width=560
Participation is fun in the moment, but the rewards are limited to the effort required to achieve.

Who wants their child to strive towards participation, when they can win?

Admittedly there is a real chance they’ll fail – but it’s a fundamental life lesson that develops the person – not an entitled product of parental management.

What kind of child do you have?

A participant or a kid that strives to do their best…?

I know which one I’ll be encouraging my kids to be.