Monthly Archives: June 2011

What is Media?

A commonly posed question, worthy of a universal and definitive answer. However, media is not always comprehensively or easily defined. Research would suggest that the context of definition, significantly impacts how the term media is defined. For instance, a public relations practitioner will group various mass and niche communications technologies and businesses into ‘target media channels’. Whereas an advertiser and

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Knowledge Production: A Social Process

Jacques Derrida claims that the process of writing is fundamentally changed by the way we write. Marshall McLuhan on the other hand points to the medium as ‘the massage’, while German sociologist Niklas Luhmann opines ‘man is not able to communicate; only communication is able to communicate’. Three different men, three different opinions. Nothing new about that. Or is there?

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Mums Embrace Social Media

Yesterday I was woken from my sick-bed by my mobile phone ringing. Not firing on all cylinders, I was a little taken back at the panicked voice on the other end of the phone,   ‘Darling! Are you alright? You haven’t been on Twitter for 11 hours.’ Yes that’s right, I have a Twit-stalker… MY MUM! Guess I’m just lucky

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