This is why I love corporate media, PR-driven businesses and professional sport. The entertainment value is second to none. 

Feeling relaxed, yet re-energized after my morning manipulations with Svetlana the former Ukrainian weightlifter come new age massage therapist, I half choked on my raisin toast when I read SportsDayThe Sydney Morning Herald’s sports pages.

According to Manly Rugby League Club officials (keeping in mind this is a part of the world where I was first introduced to football inutero) their star player Brett Stewart – who was only recently acquitted of rape – is ‘not guilty of anything other than being an outstanding citizen and great footballer’ – quote, unquote.

While calling for the blood of NRL chief David Gallop, same said officials at the same press conference, go on to ‘educate the media and Australian sports-loving public’ of what happened at the 2009 Manly season launch (and no that is not a typo… a CEO of a multi-million dollar business is actually commenting on events, to the media, two years later as though it is news!).

It gets better…their spin (and people it is DEFINITELY spin!) went on to say that the ‘outstanding citizen’ that is Brett Stewart was ‘asked to leave the main bar due to intoxication at around 6:00pm’ on the evening (6pm is evening now yes?) of said event:

Who’d of thought that the Manly Bingo crowd – two years ago – were such a rowdy bunch!

But seriously, don’t listen to what they’re saying, watch them as they speak and I think the look on rugby league legend and now Manly coach, Des Hassler’s face (far right) says it all…

BTW – Svetlana was a beat up… Heath was the lovely sports masseuse this morning 🙂

By Tiffanny Junee

Tiffanny has a background in strategic integrated marketing and media communications. Her most recent projects include: Digital Media Academy - a 24/7 personal digital mentor @home @work @school @play Our School Online - a social justice start up embedding equity into the new NSW curriculum. Tiffanny lectures in Social Marketing, Crisis Communications, Social Issues Marketing and Leadership Communications @SydneyUni. A former editor and rugby union journalist, Tiffanny is always writing. Her current multi-platform projects include Australian-based generational thriller 'The Point' (think Thorn birds meets Mission Impossible).