Air NZ are fabulous at integrated marketing communications.
The Bear Grylls safety brief is the latest example of how a company makes old information we’ve all heard a million times, fun, relevant and engaging.
The Bear Essentials of Safety. Check out our latest safety video starring @beargrylls #AirNZBear youtube.com/watch?v=LnM7xu… via @flyairnz
— Air New Zealand (@FlyAirNZ) February 26, 2013
Only minutes after a post Beyonce power failure sent half the stadium into pitch darkness and the Ravens and 49ers back to the dressing sheds, the clever kids at Oreo tweeted this advertising gem.
Contextually relevant marketing communications – what’s not to love?
I was originally excited about this piece of creative. Then I watched it.
I am still struggling to see how this is ‘new, let alone something to strive for in 2020 – 8 years in the future!
Messaging should always have stretch. Storytelling should always be robust and timeless…
Come on corporate lions, let’s think outside the agency capabilities #IDareYou
