The creative arts enable us to feel, be, dream and learn all at once.
An Hungarian shadow theatre troupe had a story to share and thanks to the commercial platform of reality television, they could.
As could a Ukranian couple who also practice the art of storytelling with their bodies and hearts.
#TheGrandStoriesOfLifeToldMagnificently
Athletes and Management behaving badly. It’s nothing new.
Recent developments in Australian sport make you wonder, why? when? and how?
Why are athletes calling press conferences to ‘state’ their position, prior to official discussions with their employer?
Why are professional sporting bodies calling press conferences, prior to the completion of official investigations?
When did these ‘scare them into submission’, ‘air our dirty laundry’ tactics become an appropriate form of professional issues management?
And how, did the power base of Australian sport shift so significantly that the CCA calls the major Australian sporting codes, yet fails to produce representatives of Olympic sports like swimming to discuss failures in team and drug management.
I’m a proud Australian, a keen observer of sport both here and abroad and a professional communicator. I suspect, I am also not the only person who finds the emergent ‘trial by media’ practice of sports management, abhorrent.
The Business of Australian Sport will suffer. And it really doesn’t need to.
Athletes and management excited about being in sports management, will always stumble. The trick is to put supports in place that provide the requisite guidance to ensure professional development both on and off the pitch.
This is not always easy in our new world of instagram, twitter and all things social media.
So as we evolve our understanding of dialogic interaction, thanks to the prevelance of mobile and social media communications, let’s not forget the art of conversation and business best practice.
Air NZ are fabulous at integrated marketing communications.
The Bear Grylls safety brief is the latest example of how a company makes old information we’ve all heard a million times, fun, relevant and engaging.
The Bear Essentials of Safety. Check out our latest safety video starring @beargrylls #AirNZBear youtube.com/watch?v=LnM7xu… via @flyairnz
— Air New Zealand (@FlyAirNZ) February 26, 2013
Only minutes after a post Beyonce power failure sent half the stadium into pitch darkness and the Ravens and 49ers back to the dressing sheds, the clever kids at Oreo tweeted this advertising gem.
Contextually relevant marketing communications – what’s not to love?
The last time I spoke about sport and social media, Black Caviar provided the living breathing example of how great sports brands can tweet.
Today, Quade Cooper’s weekend tweets provided a great example of twi-versations that occur during an employer/ employee divide.
Noone likes an unhappy workplace, however, two tweets can say a lot about a person and a company.
While ‘toxic’ may be an apt description of any organisational approach that uses traditional media management methodologies to ‘manage’ it’s new media relations…
The reality is, social technologies require a socialised approach to communications.
Irrespective of whether the organisation is using them or not,the employee is, and in Cooper’s case, actually leveraging the technology the way it was intended.
Could this be the ‘nudge’ Australian Rugby needs to finally heed the call and develop a comprehensive governance framework (think widely distributed social media guidelines, policy and contracts) for their employees both on and off the pitch around social technologies..? Let’s hope so.
Why? Because if Quade Cooper leaves rugby, he’ll also take over 580,000 Twitter ‘followers’ with him, and that’s just stating the bleeding obvious. #FoodForThought
Cast your mind back to 2010…
Does Google speak of today resonate with the promises of the past? or has the business taken on a whole new direction?
You be the judge …
Here are the slides from my recent presentation at the International Business Review Conference: ‘Web 3.0 Investigating the future of social media: 2012 Forum’ at The Sofitel Wentworth, Sydney, Australia.
My fellow Day One presenters included: Alex Brown of Virgin Media (UK), Simon Townsend of Deloitte, Rod McGuiness of the ABC and Sean Herron of NASA (USA).
Following an invitation from Clinical director and obstetrician to the rugby stars, Dr Vijay Roach, I recently presented a lecture on social media and medicine at the Northern Clinical School, Royal North Shore Hospital, Sydney Australia.
Here are a copy of the slides presented
